Your questions answered

We've created this in memory giving space to give you, your family and your friends a place to remember and celebrate the life of someone you loved. You can post photographs and videos. You can also accept messages and donations from friends and family and set up fundraising events for WWF in memory of someone you loved.

What is a tribute fund?

WWF tribute funds provide an online memorial and fundraising space where you, your family and friends can share photos, stories and memories about a loved one.

Who creates tribute funds?

You may want to create a page because you have lost someone. It can be a way to celebrate their commitment to a cause.

How do I get started?

It’s easy to create your own WWF tribute fund. Simply follow the step-by-step process.

Do I need to pay a fee to set up my page?

Your in memory page is free to set up. 

Do I need to set a fundraising target?

No - It’s entirely up to you. Setting a target is optional.

Can I add Gift Aid to the donations?

Yes. Simply tick the Gift Aid box when you make your donation.

Can I add fundraising events to my page?

Yes. Simply click on ‘Create an event in memory’ and follow the step-by-step process.

Is there someone I can talk to directly?

If you have any questions or want to chat through setting up your page, we can help. Please contact our In Memory Giving team on 01483 412 459 or email